ROOT
Concept: Vertical Garden for Small Spaces
Location: San Francisco, CA Founded: 2014 - 2017
Role: Inventor, Investor, Designer, Ops/Strategy
Status: Closed
ROOT was a smart connected gardening system that helps anyone grow a garden indoors year-round, automatically from your smartphone. The concept evolved from a graduate thesis project exploring ways to bring gardening into food deserts. Ultimately, building a hardware company is challenging, and the cost of production was too high.
![](https://freight.cargo.site/t/original/i/446f35496d5c8b8e9a4bace422ec363c6d2f5bcf38bd2a2c6425fd625d11a17d/root-app.jpeg)
![](https://freight.cargo.site/t/original/i/60f20a585fafb5830a6e9f58a6ff1a31c43a4be707d1e1a4cf5b9b5adbd1c641/root-office.jpeg)
![](https://freight.cargo.site/t/original/i/9fff456fdeb94932e330b8edf1a0298ff197fb50df5b33b557a9df0513b60fcc/root-home-2.png)
![](https://freight.cargo.site/t/original/i/6150bcb73e2835aa49e29b73e4d09cfb55378f236dd08e89d8ec16119c8a194d/root-home.jpeg)
![](https://freight.cargo.site/t/original/i/b4dbefb055d4674f29178090627c711ae8212183521a9eb77c21d8a71c322888/eric-and-root.jpeg)
![](https://freight.cargo.site/t/original/i/8e93391c0970b1bcd11cd363b62d9fe71e4959d2500e2b12339324fc54b8a220/root-pods.jpeg)
![](https://freight.cargo.site/t/original/i/5afb61cc5fba3166c59f3e721724c327a36a2caffe23f869c2ae91de3f8638b8/root-pod.jpg)
![](https://freight.cargo.site/t/original/i/9d559c7fbde3a5d9294d414b4b970af7e8b237832905d06408e3fbfbd162b4fe/aggretecture.jpeg)