Concept: Vertical Garden for Small Spaces
Location: San Francisco, CA Founded: 2014 - 2017
Role: Inventor, Investor, Designer, Ops/Strategy
ROOT was a smart connected gardening system that helps anyone grow a garden indoors year-round, automatically from your smartphone. The concept evolved from a graduate thesis project exploring ways to bring gardening into food deserts. Ultimately, building a hardware company is challenging, and the cost of production was too high.